Explore my work
Photo by Dani Vernon.
Whether I’m taking cross-country road trips to meet with electric vehicle owners, spending a week aboard a research vessel documenting the search for sunken WWII battleships, or meeting with subject matter experts across multiple fields of study and industry, I am always seeking out the story and visualizing the best way to tell it. I can conceptualize your project, cover all aspects of production, and personally shoot and edit photos and video. I can be a scrappy one-woman team, or collaborate with and manage freelancers and production teams to create your story. I’ve led community engagement efforts around content, as well as managed digital strategy and social media channels for network television, philanthropic projects, and large brands.
My approach
I focus on four main storytelling pillars when I capture content or begin a project:
Show an adventure
Entertain and engage audiences both big and small.
Go on a journey together
Put audiences in the passenger seat and teach them something new.
Highlight the obsession and humanity
Shout out loud why the company or organization cares and why the audience and/or customers care. Always try and capture the human faces and voices behind the story.
Drive impact
Leave the world a better place with the stories you tell.
Video
With over 15 years experience in multimedia production and digital content creation, I can conceptualize stories and campaigns, produce projects, script, and shoot and edit. Additionally, I can manage production teams, create storyboards, and meet tight deadlines to create your story. I have expertise in Premiere Pro and After Effects, and can also create animations and motion graphics. Whether you’re looking to create an editorial or marketing video, social clip, or full motion campaign, I can own the project from the brainstorm meeting to final delivery. Keep scrolling to see examples of my work in the video space, from large campaigns to social clips.
Campaigns
Below are examples of how I’ve helped manage and contribute to large brand campaigns and storytelling moments.
This is a video from Rivian’s Real Rivian Adventures campaign, which highlights real-life Rivian owners and their stories of adventure in their vehicles. I worked on a team that helped guide the vision of the campaign, sourced the content, worked with owners to curate content they had shot, and helped clear assets for use.
This video promotes the first flight of Stratolaunch, the world’s largest plane by wingspan. On-site in Mojave, California, I oversaw video production, drone, and photography teams capturing content for Stratolaunch taxi tests and other milestones. For this moment in particular, I oversaw the creative vision of the video, managed the production crew, and helped produce social assets and other content for press.
Content capture and B-roll
Below are examples of B-roll I’ve captured, as well as a video I produced, shot, and edited as a team of one.
To promote Rivian’s use of renewable energy to power their EV chargers, I went to Paris, Tennessee, and captured photos and videos for the announcement - including drone capture of their vehicles driving through the Paris Solar Farm project. I also wrote the accompanying blog.
Not all videos require full-scale production. For this piece promoting Star Wars at Cinerama, I hit the streets with an iPhone and a couple of Stormtroopers and followed them on their journey to secure two coveted tickets to see the movie.
Social strategy and production
Below are examples of videos I created for social platforms. From an annual sizzle reel to celebrate Rivian’s owners to creating educational content around conservation efforts in the Pacific Northwest, I can oversee all parts of a digital campaign from site management and content creation to social strategy and analytics. I’m comfortable creating a social story using footage or photos I shot, existing high-res assets, or curated UGC and EGC content. You’ll see examples of both below.
A “thank you” sizzle reel celebrating Rivian owners. I edited the clip using footage I captured, along with curated content from owners and Rivian employees.
A reel featuring a vehicle donation Rivian made to the Kokua Foundation in Hawaii. I edited the clip using iPhone footage my colleague and I shot on-site.
A reel I edited together using footage captured by Rivian employees of their kids discovering and reviewing the latest Halloween software update.
A social video highlighting the conservation work of Vulcan, Inc. in the Pacific Northwest. I edited this using existing high-res and stock footage.
A social video introducing the Vulcan, Inc. audience to the R/V Petrel, a state-of-the-art underwater and exploration vessel. I edited this using existing high-res footage.
Photo
While I picked up a still camera later in my career, my time at Rivian helped me hone and elevate my photography skills. In the gallery below, you’ll see examples of photos I shot at Rivian events, on road trips with owners and employees, and on editorial projects promoting partners and other organizations.
I have expertise in Adobe Lightroom and Photoshop.
Copy
Below are examples of my writing and CMS production work. These examples highlight my most recent work from my time at Rivian Automotive. I also have extensive experience writing for and managing websites for newspapers, radio, television and other large brands.
Rivian’s Let’s Go! owner newsletter
I started and produced Rivian’s Let’s Go! owner newsletter, a monthly newsletter that includes the latest Rivian news, Q&A’s with owners and Rivian subject matter experts, as well as other highlights that celebrate the ownership experience.
During my time producing and writing the newsletter, it had an audience of over 80K and an average open rate of 80%.
Hitting the road
During my time at Rivian, my team would take 1-2 road trips a year through different charging corridors of the country. Each trip would highlight the Rivian Adventure Network of chargers, the ease of taking an electric road trip, and our amazing group of owners.
For this trip in particular, we started in Laguna Beach and ended in Phoenix, meeting with owners along the way and taking “one charge adventures” to iconic and beautiful locations near them.
I produced the trip, took the video seen in the blog, and wrote the copy.
The story beyond the press release
To announce Rivian’s first Charging Outpost near the west entrance of Yosemite National Park, I went beyond the press release and told the story from the perspective of the company’s interior designers.
From abandoned gas station to a beautifully restored and sustainable EV charging rest stop, I took a deeper dive into Rivian’s approach to Charging Outposts and highlighted the human faces behind their creation.
Highlighting partnerships
From the Paris Agreement to Paris, Tennessee - Rivian teamed up with fellow EV maker Polestar and research firm Kearney to create the Pathway Report, which identifies how the automotive industry is tracking against the warming limits of the Paris Agreement.
In this story, I highlight the urgent action and profound levels of collaboration needed to keep the auto industry from exceeding global warming limits, as well as the partnerships the company is forging to help decarbonize the electrical grid. I also shot all video and photos featured in the story.
Going behind the scenes
What happens day-to-day at a Rivian service center? I spent a few days at one of the largest and busiest Rivian service centers in Denver, Colorado, and provided a behind-the-scenes look at the services they offer and the dedication of its staff. I also took the photos featured in the story.
Community engagement
During my time at Rivian, I took on a role within the newly developed Community and Engagement team. While my role focused mostly on storytelling and content about and for Rivian owners, I also greatly contributed to developing and maintaining relationships with owners for UGC content, built a monthly meeting series with Rivian Club leads across North America, and produced an “Owner Storybook” digital rolodex of owners, owner ambassadors, freelancers, and influencers to help tell the story of Rivian. Much like a newspaper reporter with their sources across topics, I worked to maintain meaningful relationships with owners who went off-roading, camped, hiked, cycled, picked their kids up from school, went on memory-making road trips with friends and family, and everything in between.
These relationships were personally fulfilling but also mutually beneficial. For Rivian, we were able to easily and regularly procure content from owners across North America, have club leads help us engage with and rally owners around Rivian events, and create a robust archive of content and stories for owner storytelling efforts, social content, and larger marketing campaigns. For the owners, we provided exclusive access to Rivian news and events, subject matter experts, and Rivian Gear.
